Make Lattice implementation easy with on-demand video courses for all users.

UX DESIGN
PROTOTYPING
WEB DESIGN
COLLABORATION

My Roles: Product Manager, Product Marketer

Brand Design Partner: Luc Chaissac

TL;DR

Create a hub for Lattice product education.

We built Lattice University to give all Lattice users access to a library of product videos to teach them how to use all of Lattice’s tools. We also built the Change Management Hub, a connected arm of Lattice University, that housed training PDFs, slide deck templates, and email templates all aimed at platform admins (the HR team) to help them introduce Lattice to their company.
PROBLEM

Learning how to use Lattice is time consuming and difficult.

Early in my time at Lattice while we were still a young company, we were dealing with a company adoption challenge. Being a complex HR platform with many tools, admins were having a hard time explaining how Lattice worked to all the employees at their company. After a long buying journey, we were then handing the responsibility to the HR admins to do even more work to onboard everyone (leaders, managers, and individual contributors)
SOLUTION

Founded the University and the CMH.

A snapshot of the wireframing stage for lattice university.

Lattice U. Wireframes: I studied the way many other successful companies created product education hubs similar to what we envisioned. Drawing inspiration from companies like Webflow, Shopify, and Hubspot, I created several layout concepts depending on how we wanted users to discover and find content.

A snapshot of the wireframing stage for Lattice University.

CMH Wireframes: Many fewer companies have an internal resource for change management so I didn't have as strong a benchmark to refer to for the CMH. Even so, I sketched and wireframed concepts for different layouts depending on the content we wanted to prioritize for users.

The admin video course list for Lattice University.
The manager video course list for Lattice University.
The employee video course list for Lattice University.
The video lesson page with the playlist links and helpful resources.

Final Lattice U: We used Webflow to build Lattice University from scratch rather than a third-party platform which allowed us to match the look and feel to Lattice's brand without making many concessions. The final product felt very much like Lattice even though it was built in a completely separate platform.

OUTCOME & LEARNING
Lattice University and the Change Management Hub were the first major improvement to the way Lattice welcomed new customers to the platform. Before, we relied entirely on a heavy and expensive human-led approach, either hoping that our customers could successfully introduce Lattice to their company, having our own implementation team members conduct trainings on their behalf, or some combination of the two. With Lattice University and the CMH, we took a huge burden off of our customers’ and our own team’s shoulders. The vast majority of basic product training could now be done asynchronously with videos and other educational materials with minimal time investment.

As it turns out, not only were Lattice University and the CMH such a success in helping to make customer implementations more consistent and effective, they were also helpful in closing new enterprise customer deals. Soon after launching, the sales team started including them as product features in the sales process since they were an effective competitive differentiator. We even built marketing landing pages to show just how important they were to the Lattice product suite! Check them out here.