Derek Embry
Product Designer
Derek Embry
001/001 · Legendary
Paladin
Ser Dembers — Paladin
Ser Dembers
Level 12 · Lawful Good
STR20+5
DEX12+1
CON14+2
INT10+0
WIS10+0
CHA14+2
Product designer & go-to-market team in one.
Product designer & go-to-market team in one.
Product designer & go-to-market team in one.

Lifelong student and frequent tinkerer. Relentless problem-solver with a DIY attitude. Top Claude user (probably). I strive to build products people use, love, and won't shut up about.

SELECTED WORK
Ground Up Navigation Revamp
Wealth.com · Product Design
Ground Up Navigation Revamp
Redesigned Wealth.com's navigation from the ground up — a scalable framework built across a rapidly growing product surface.
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Zero-to-One Scenario Builder
Wealth.com · Product Design
Zero-to-One Scenario Builder
Designed and shipped a first-of-its-kind financial planning tool that became Wealth.com's signature feature.
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Drive Activation with Onboarding
Lattice · Product Design
Drive Activation with Onboarding
Rebuilt the new user experience around progressive disclosure and clear value delivery to reduce drop-off and drive activation.
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Level-Up Product Education
Lattice · Product Design
Level-Up Product Education
Built Lattice University — a self-serve learning platform that deepened product adoption and reduced support load.
View project →
01 / 04
SIDE QUESTS
Command Tower
Side Quest · iOS
Command Tower
A game tracking and social companion for Magic: The Gathering. Automatically records stats across games, decks, and opponents.
See the build →
Helm
Side Quest · macOS
Helm
A productivity suite linking email, calendar, and tasks. An LLM acts as Chief of Staff to make every communication actionable.
See the build →
Felix
Side Quest · macOS + iOS
Felix
A personal knowledge base — a second brain that captures raw material and compiles it into structured, connected knowledge over time.
See the build →
You Dreaming
Side Quest · iOS
You Dreaming
Dream journaling reimagined. Captures and interprets dreams with AI to surface patterns and recurring themes over time.
See the build →
Magic
Side Quest · Experimental
Magic
An exploration in AI-powered creativity tools — instruments that augment and collaborate with human creative processes.
See the build →
01 / 05
WHAT THEY SAY
"When I first interviewed Derek, I recall thinking, "Wow, this human is impressive" And goodness was I right! Derek is the kind of person who truly believes in core values and pushes himself to work cross functionally."
Jill Crawford
Jill CrawfordCMO, Celerix
"Derek's deep understanding of product-led growth, growth strategy, product storytelling, and experimentation is remarkable. Derek's mentorship has played a pivotal role in my professional growth."
Melissa Chenok
Melissa ChenokProduct Leader, Span
"I cannot say enough good things about working with Derek. There were often times where I felt completely comfortable having him execute without any intervention, which enabled us to move faster."
Jonathan Day
Jonathan DayFounder, VetScribe

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